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    Sustainable Marketing

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    • Why Bad Surveys Hurt Sustainable Fashion...What to Do Instead

      Why Bad Surveys Hurt Sustainable Fashion...What...

      March 27, 2025

      Sustainable fashion brands love to throw around buzzwords like “eco-friendly,” “ethical,” and “green.” But how do they actually know what customers want? Surveys are a great tool, when done right....

      Why Bad Surveys Hurt Sustainable Fashion...What...

      March 27, 2025

      Sustainable fashion brands love to throw around buzzwords like “eco-friendly,” “ethical,” and “green.” But how do they actually know what customers want? Surveys are a great tool, when done right....

    • Designing with the End in Mind: A Sustainable Approach to Fashion Research

      Designing with the End in Mind: A Sustainable A...

      March 19, 2025

      Sustainable fashion brands that effectively combine design-thinking with research-backed insights can develop competitive advantages. They can prototype and test new materials before scaling production, personalize marketing strategies based on data-driven...

      Designing with the End in Mind: A Sustainable A...

      March 19, 2025

      Sustainable fashion brands that effectively combine design-thinking with research-backed insights can develop competitive advantages. They can prototype and test new materials before scaling production, personalize marketing strategies based on data-driven...

    • The Power of Marketing Research in Sustainable Fashion

      The Power of Marketing Research in Sustainable ...

      March 12, 2025

      Sustainability in fashion is not just a trend—it’s the future. However, success in this space requires more than good intentions. Brands that invest in marketing research will not only gain...

      The Power of Marketing Research in Sustainable ...

      March 12, 2025

      Sustainability in fashion is not just a trend—it’s the future. However, success in this space requires more than good intentions. Brands that invest in marketing research will not only gain...

    • Winning Customer Trust in Sustainable Fashion:  More Than Just a Label

      Winning Customer Trust in Sustainable Fashion: ...

      February 17, 2025

      The future of fashion belongs to those who recognize that sustainability is more than a marketing tool—it’s a shared journey of accountability, innovation, and purpose-driven business. Trust is earned through...

      Winning Customer Trust in Sustainable Fashion: ...

      February 17, 2025

      The future of fashion belongs to those who recognize that sustainability is more than a marketing tool—it’s a shared journey of accountability, innovation, and purpose-driven business. Trust is earned through...

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