Sustainable Marketing

Persuasion in Fashion: Why Attitudes Matter More Than Trends

In fashion, a purchase is not always just about the fabric or the way something fits. It's about meaning. When buying fashion, you are not only paying for the garment,... Read more...

Everlane and the Price of Transparency in Fashion

Everlane and the Price of Transparency in Fashion The fashion industry has always thrived on illusion. Glossy campaigns sell us not just clothes but identities, status, and a promise... Read more...

What happens after your purchase? Fashion brands master Post Purchase Psychology.

Purchase is far from being the end of the sales journey in fashion. It’s the beginning of a relationship. Post Purchase is important to build a solid and loyal relationship with... Read more...

Building Brand Equity in Sustainable Fashion: Lessons from Success and Failure

In the fast-changing world of sustainable fashion, strong brand equity isn’t a “nice to have", it’s the engine of long-term growth. Kevin Lane Keller’s Brand Resonance Model offers a... Read more...

Unlocking Sustainable Fashion: Attitudes and Beliefs Driving Eco Choices

As a marketing enthusiast blending psychology with real-world decisions, I'm curious to how consumer attitudes influence purchases, especially in fashion, second most polluting industry. My recent dive into Icek... Read more...

Patagonia VS Reformation. Who Wears the Crown?

Sustainable fashion isn’t just a trend, it’s a revolution blending style, ethics, and planet-saving swagger. Two brands, Patagonia and Reformation, dominate this space, each with a loyal fanbase and a... Read more...

Turning Data into Decisions: Using Predictive Analytics for a Sustainable Future

Are we redefining decision making? Short answer, yes. This fast evolving business landscape is forcing us to depend even more in data. One great use: Predictive analytics; using historical data,... Read more...

Why Bad Surveys Hurt Sustainable Fashion...What to Do Instead

Sustainable fashion brands love to throw around buzzwords like “eco-friendly,” “ethical,” and “green.” But how do they actually know what customers want? Surveys are a great tool, when done right.... Read more...

Designing with the End in Mind: A Sustainable Approach to Fashion Research

Sustainable fashion brands that effectively combine design-thinking with research-backed insights can develop competitive advantages. They can prototype and test new materials before scaling production, personalize marketing strategies based on data-driven... Read more...

The Power of Marketing Research in Sustainable Fashion

Sustainability in fashion is not just a trend—it’s the future. However, success in this space requires more than good intentions. Brands that invest in marketing research will not only gain... Read more...

Winning Customer Trust in Sustainable Fashion: More Than Just a Label

The future of fashion belongs to those who recognize that sustainability is more than a marketing tool—it’s a shared journey of accountability, innovation, and purpose-driven business. Trust is earned through... Read more...

From Fashion to Sustainability: A Career Turning Point

For those looking to merge business with sustainability, start by educating yourself, finding like-minded communities, and staying open to unexpected opportunities. Your next turning point might be waiting in the most... Read more...