Sustainable Marketing

Experimentation in Marketing Communications: The Jacquemus Approach to Sustainable Fashion

Experimentation in marketing communications is crucial for navigating the rapidly changing dynamics of the fashion industry. Jacquemus demonstrates how creativity and sustainability can be combined through innovative approaches to engage... Read more...

The Hair Generation: A Masterclass in Product and Brand Relationships

By creating a product that resonates with both the heart and the mind and partnering with an NGO to give back, Laura and Marcela Garcia have not only launched a... Read more...

Myths in Sustainable Fashion: Why Real Change Requires More Than Marketing

Sustainable fashion is more than a marketing trend—it requires systemic change. Explore common myths, expert insights, and real solutions for a truly responsible industry. Transparency, innovation, and accountability are the... Read more...

Why Apply the Marketing Mix for Success - Sustainability in the Fashion Industry

Discover how sustainable fashion brands can thrive by strategically leveraging the 4Ps—Product, Price, Place, and Promotion. Learn to build trust, engage diverse audiences, and overcome market challenges through ethical values,... Read more...

The correlation between Branding and Higher Conversion Rates in Sustainable Fashion.

The Power of Branding: Building Trust in Sustainable Fashion. A strong branding strategy rooted in trust, transparency, and authenticity is essential for sustainable fashion brands to drive conversions and foster... Read more...

Refining Sustainable Fashion Through Buyer Personas

In the sustainable fashion world, buyer personas can transform brand strategy and drive meaningful customer engagement. Going beyond demographics, detailed, data-driven, personas capture motivations, pain points, and values—elements especially important... Read more...

Merging Realities: How New Technology Blends Communication Techniques

Sustainable fashion brands are bridging the gap between traditional retail and digital innovation in remarkable ways. LIVESTREAM TRANSPARENCY IN ACTION Patagonia hosts social media livestreams that highlight eco-friendly materials, followed... Read more...