The studio
Every detail considered.
Every client, personal.
Mina was built for founders who care about the details, because we do too. We work with brands at pivotal moments: launching something new, entering a new market, or realizing their strategy hasn't kept up with their vision.
What our clients share isn't a price point, it's a standard. We operate globally. We bring strategic rigor and creative sensitivity to every engagement, whether that means building a brand identity from scratch, stepping inside an existing team, or helping a founder think more clearly about where they're going next.
We don't send decks and disappear. We work alongside you, in your language, at your pace, as part of your team.
Our tools
Transparent by design.
We believe in being honest about how we work. At Mina, we use AI tools to enhance, not replace, the strategic and creative thinking we bring to every client.
Image enhancement
Elevating photography quality and consistency across brand assets.
Live analytics tracking
Real-time dashboards that give clients visibility into their performance at any moment.
Everything else, strategy, voice, positioning, relationships, is human. Always.
The woman behind Mina
Hello, I'm Romina.
Eight years in marketing, specifically in fashion and elevated consumer brands, which is where I've always felt most at home.
My path wasn't linear, and I think that's what makes me good at this. I started in fashion and creative production, moved into premium swimwear and resort wear, then spent time in Colombia working on sustainability projects, designing programs for H&M Foundation, Lacoste Foundation, Havaianas, Coca-Cola, and Alpina.
I hold a specialization in Fashion Business and Merchandising from Parsons, and recently completed my Master's in Marketing in Miami, where Mina took shape.
I started this studio because I kept seeing the same gap: brands with real vision and exceptional products whose marketing didn't do them justice.
That's what Mina is. And that's what I bring to every client.